The 11 Standards of Excellence: Elevating the ASR Client Experience


In the pursuit of excellence, our team at ASR has identified the top eleven standards that embody our mindset when it comes to creating unparalleled client experiences and our commitment to going the extra degree. 

Let's dive into each pillar that forms the foundation of the ASR client-centric approach:

  1. Communication: The Cornerstone of Excellence — Communication takes the lead as our foundational pillar. How, what, and when we communicate externally with prospects and clients, as well as internally among team members and trade partners, is pivotal. Setting high standards in both external and internal communication strategies is non-negotiable.
  2. Sales & Project Execution: Elevating Every Stage — The sales and project execution process is the lifeblood of our operations. From sales to project completion and post-project follow-up, maintaining high standards and expectations at every stage ensures that we consistently deliver exceptional results and improvements to our client's day-to-day.
  3. Collaboration & Teamwork: Harnessing Collective Expertise — Our industry demands collaboration and teamwork among individuals with diverse expertise and experiences. Excellence is achieved when these talents come together harmoniously on a day-to-day basis, creating a synergy that defines our work.
  4. Visibility & Technology: Meeting Modern Expectations — We recognize that in recent years, client expectations for project visibility have evolved. The demand for real-time updates and transparency necessitates a departure from traditional communication practices. We embrace visibility through technology as an integral piece to meeting the heightened expectations of our clients.
  5. Honor Your Commitments: Going Beyond Expectations — The age-old adage of "do what you say you're going to do" remains truer than ever. In a world where clients anticipate over-promising and under-delivering, we distinguish ourselves by adopting a "do what you're saying you're going to do…and a little bit more" mindset.
  6. Transparency & Trustworthiness: Building Credibility — Aligning visibility, transparency, and trustworthiness is paramount. Providing clients with insight into project details is essential, whether it’s good news or a set-back, all aspects of a project are brought forth in a timely and transparent manner.
  7. Responsive: Speed & Thoroughness Matter — The impact of response time on the client experience cannot be overstated. In a post-Covid era marked by uncertainty, being fast, thorough, and truthful in our responses sets the standard for a successful project.
  8. Conflict Resolution: Turning Challenges Into Opportunities In an industry where conflicts are inevitable, our approach to conflict resolution defines our commitment. Our team is well-trained in conflict resolution and to ensure we navigate challenges with grace, turning conflicts into opportunities for growth.
  9. Solution Driven: Actions Over Promises — Executing challenging projects and navigating conflicts requires a solution-driven mindset. We own every situation from the start, focusing on actionable solutions rather than empty promises. We treat every roadblock as an opportunity and approach our clients with creative solutions when problems arrive.
  10. Relationship Building: Thriving Through Challenges At the heart of our endeavors lies the art of relationship building. Whether with clients or teammates, fostering great relationships transcends the good times and sustains growth through hard and challenging periods. Every step we take, both externally and internally, is guided by the desire to build and maintain solid relationships.
  11. Consistency: The Thread Binding Excellence — To truly excel, we understand the importance of consistently. Every action, every communication, and every project must be executed with an unwavering commitment to excellence, ensuring that our clients experience nothing less than the best, every time.

The pursuit of excellence is not just a goal but a journey. By embracing these eleven standards, we affirm our dedication to delivering a client experience that goes beyond expectations—a testament to our commitment to that extra degree of excellence. Learn more about our team and what makes us unique.




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